Point Of Sale Displays by shop4pop.comWith all of these stimuli competing for your attention, it takes something unique, highly visible and appealing to catch your eye. What would it mean to your businesses if every customer spent an extra £1 in-store or at your event stand? Whether you’re introducing retail display stands into the mix or simply wish to highlight what you’ve already got, the flexibility of point of sale display materials means you can customise and rearrange your merchandise to guarantee maximum impact. Perfect for retail hotspots or queuing systems, they’re ideal for putting large amounts of stock in the customer’s line of sight. This vibrant stimulus can evoke an entire spectrum of emotional reactions, having a direct impact on consumer behaviour. Colours have been used in marketing since the dawn of consumerism.
Payanywhere Smart Point Of Sale By North American Bancard From Vimeo | Duration 1 Minutes 5 Seconds Its widespread use in maritime and mountaineering equipment (coastguard boats, tents and life savers) has resulted in an association with adventure and daring – and it’s often used in men’s grooming products to great effect. This bold, eye catching colour is a mainstay of sales show materials and has been used to great effect by brands and retailers to grab attention and inspire urgency in the purchasing process. However, its applications can extend to anything that’s intended to have a unique or ‘magical’ appeal. Blue is a colour also favoured by pharmacies and other retailers and businesses supplying healthcare products, due to its medicinal associations. Typically used in the packaging of luxury goods, premium alcohols or other adult products, this colour is known to give brands an air of sophistication. They can make an attractive addition to your current merchandising efforts, and are perfect for highlighting seasonal goods and special offers. Both decorative and eye catching, they’re an attractive addition to your store front – helping to entice customers into your shop. They’re perfect for events and ensure attendees don’t go home empty handed. Popular with restaurants and bars, they can be placed on tables or at till points to highlight additional offers. Their compact size and visual appeal make them perfect for placing on tables or till points. Shelf wobblers allow you draw attention to specific products or offers, catching the customer’s eye as they browse your merchandise. These impactful posters and displays stick to glass windows without adhesive, so they can be repositioned and reused during peak sales periods. Once you’ve chosen the point of sale material most suited to your needs, it’s time to get creative. While our reactions to colours are subjective, and not all customers fit in one box, there are some widely accepted generalisations about colours when it comes to retail marketing and consumer psychology. Traditionally, it’s used by brands and retailers to uplift and inspire – creating a sense of mental clarity and calm. Commanding and attention-grabbing without being aggressive, it’s the perfect colour choice for inspiring action. Whether you’re trying to attract a particular type of shopper or want to force customers into action, this versatile colour can be highly effective when used correctly. There have even been scientific studies which indicate that red can have a physical impact on the consumer, increasing their heart rate – a reaction hardcoded into us through nature, as our minds react to potential danger and our ‘fight or flight’ instincts kick in. Representing all that is sleek, luxurious and premium, black can be either bold or discreet. Ready to take your point of purchase display to the next level? Our high quality and flexible display solutions are guaranteed to make a visual impact and could be exactly what your businesses needs to boost its sales and increase exposure.