It’s a place where people stand in line, pause as they wait for the cashier to finish or for their product to be wrapped. It’s also the place where last minute buying decisions are made. When it comes to making decisions on what to buy, more decisions than ever before, 76% to be exact, are being made in-store. Attention is focused on the counter, where your customer places their products to pay for them. But first of all, they are all easier to use, quicker to update and even more appealing to the eye.The message in the form of a (self-printed) poster is easily updated in just seconds!
Marketing Plan Development Start A Granite Countertop Business by startagranitecountertopbusiness.wordpress.comBy defining the amount of business you are looking to gain you now have a touch stone to measure success. How many installs can your current infrastructure handle?
To much business is measured by a decrease in quality of service, and reduction in profit due to sales force limitation, fabrication crews over worked and installs going bad based on teams rushing to complete work.
You may be able to manage your current work flow in your head or in your day planner but you dont want to be the bottle neck in your business.
Granite Countertop Marketing Secrets Revealed | Duration 32 Minutes 16 Seconds
We take these specific markets and take the best online marketing tactics and strategies and apply our knowledge of specific verticals to put together a program that can’t fail.
We pick specific verticals that we have a passion about and can make a difference for small to medium size businesses. Working with direct to consumers tends to be more lucrative but you will want to ensure that you have good customer service skills in house to manage customer expectations and work flow. In this article we will look at parts of a granite marketing strategy that will help you to implement your strategy. If you know how much business you want this is the first step.
We then attribute the cost associated to generating this business based on general market intelligence and we are then able to project your return on investment. Are you the one man shop, sales team with install crew and fabrication crew or are you bigger than this?
What is your competitive advantage and value proposition?
Take this and apply it to your values and see if that lines up with your values and your message. Once you have tested various channels and have developed your message to drive new business your marketing budget typically reflects 6-10% of sales to sustain this flow of new business.
We do not take on every customer we don’t work in every market.
This will help you figure out where your marketing dollars have the greatest return.
Granite Countertops Marketing Start A Granite Countertop Business by startagranitecountertopbusiness.wordpress.comYour team then takes those opportunities and turns them into deposits for new countertop jobs. Our goal was to build a process that could help business grow with our help.
We actually don’t work with every business that calls us.
We essentially interview you to see if you have what it takes to take your business to the next level. That you can build your granite business or any business on. This day in age with online reviews and social media the opinion of one no longer really has that much power.
You want to create the greatest perceived value of the products and services that you offer. It’s all about creating perceived value through your quality service and value. This is a very simple directive but taught me a lot about how to grow a business and how to provide a lead generation service. Based n this some adjustments were made to the way the business was being run and to the staffing as well as a few other processes and bam back in business.
We learned many facets of the business that controlled or hindered growth.
We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers!
We drive your message and brand so that the customer that becomes a lead for you is of the highest quality possible.
We are going to help you position your company and help you create the company that you want.
You may see some competitor ads as these crazy low prices and wonder “how can they possibly be that cheap” – its about creating and managing expectations.
We fell into this niche after working with one client that had a business model and a goal and knew what he needed to do to get there. All the pieces fell into place and he went from 2 kitchens per week to 6 in just 30 days.
We started to see inefficiencies in the process and the staffing. Over the next 2 years that we were conducting this pilot program we studied this business very closely.
Home by granitecountertopmarketing.comI started in the industry being hired to do business development due to my extensive background in business development and degrees in marketing and sales.
We quickly grew and had great success in lots of industries.
Fireups Countertop Marketing And Advertising Solutions | Duration 4 Minutes 14 Seconds
We were only doing 3-5 benchtops per week and most kitchen companies didn’t want to do business with us. Contractors and kitchen companies saw the re-branding and gave us a shot at winning their business. Because of the growth on the granite business we also opened a full kitchen company and no longer need to rely on contractors for jobs. They were the 3rd company we had hired for our marketing online. Answer all questions and show you exactly what we do and what results you can expect. It’s kind of like asking how much for granite countertops?
We are the best online marketing company in the granite countertop industry and we are really good at what we do.
We believe in fair prices and providing you with as much results as possible for your investment.
Get 10x Leads For Granite Countertop Business | Duration 25 Minutes 57 Seconds
The bigger your market and the more we do for your business the more leads you should get. Just check your contract or send it to us and we will let you know how you can.
We will then call you and walk you through your reports, our program, and answer all questions with an online presentation. The consultation is also a chance for us to evaluate your company if we want to partner with you. What areas are correct or not and give you a report of what improvements could help your business online.
We will give you a detailed report of all your current rankings and tell you how to improve them. However, my past clients in the granite and kitchen industry didn’t want to let me go. After 3-4 months we were getting many residential clients calling and coming to our store.
We now do 35-40 benchtops weekly and have expanded to handle all the work. I was skeptical at first because his costs were much lower but he really seemed to know what he was talking about. They are better then companies who charge twice as much and are very professional.This internet marketing program is not right for all countertop businesses. Then give you an overview of our program, how it can help your business in your area, and what your business can do to increase leads and profit. I personally will discuss our program and the potential for your business. I honestly believe we are the best value for your marketing investment and we don’t overcharge. Results depend on your market and how much we do for your business. Some companies have “contracts” for a specific time period but if your not happy with them you can get out of it.
You can still partner with us even if you can’t but we will need to know what they are doing if it will help or hurt.
We will start building our reports for your business and online market. It helps to prepare with numbers from your current marketing and costs. As well it’s easier for us to help you determine which strategies will work with the internet marketing and which are probably not a good investment.
We only work with one countertop company per location (10 mile radius major city and 25 miles radius other locations). Some companies don’t understand the value of marketing or just don’t have the budget and we understand that.
Countertop Marketing Strategies by psprint.comFor example, if you’re a plumber you might approach an electrician to see if you can place your brochures on their counters. Make sure you include a clear and compelling action so your readers know what to do next. Try a rack card or something unusually creative such as a vise for handing out a contractor’s business cards. No matter how you do it, make sure you project a professional image and motivate a response. As long as you’re not competing, you’ll find dozens of businesses willing to work something out with you. Bright colors, bold headlines, attractive images and an incredible offer will incentivize your materials and motivate your potential customers to take your materials home with them for further review.Countertop marketing is one of the easiest ways to get the word out and attract new customers through cross promotion. In other scenarios, you might have to reciprocate (to be expected); and at other times you might find it beneficial to work together with a complementary business so you can share non-competing customers.
What Is The Best Online Marketing Strategy For A Granite Countertop Business? by quora.comWhat is the best online marketing strategy for a granite countertop business?
You will see areas where you may need to adjust your strategy or message. What values do they have, why are they looking for granite countertops online. Now you are armed with a strategy and you are confident that you are able to define your existence online and people will respond to what you have to offer. What is the best way to do online business marketing?
What is the best alternative to granite countertops?
What is the best way to market your business online?
What are good marketing strategies for a small business?
What is the best site for stock marketing online business?
What is the best marketing idea for granite company countertops?
What is the best marketing way for online services business?
Monitor who is ranked organically and who is paying for traffic. What is going to present itself are your values, strengths and weaknesses. If you convert higher, you may be too aggressive with your strategy. What are the best marketing strategies for a small online clothing business?
What is the most effective online marketing strategy?
Web Marketing Video Kitchen Countertop Installation | Duration 2 Minutes 31 Seconds
What is the best marketing strategy to sell poetry online?
How To Start A Countertop Business by howtostartanllc.comNormally, countertop business operators are incredibly skilled maintenance workers. What happens during a typical day at a countertop business?
Day-to-day activities include giving homeowners quotes, choosing countertop styles, formatting a countertop’s installation plans, and cutting countertop materials. Meanwhile, the business owner strategizes services by creating effective price plans. For this reason, a lot of business owners focus on marketing. Preferred clients are those that are looking for someone to offer more than just installation of countertops. While the initial purchase of a countertop pays well, ongoing repair and addition services are the most consistent revenue streams. Like many contractor-focused businesses, a countertop business has incredible scale. Large-scale countertop businesses also have a niche in the grand scheme of home improvement. Kitchen renovations, utility maintenance, concrete maintenance, and general home repair are incredibly important. What are the costs involved in opening a countertop business?
As a provider who sells countertops, you’ll need to source either raw materials—crafting them in-house—or source them from another provider. Don’t forget about your business’s utilities, rent and employee costs, either. As your business grows, it can cover as many workers as it needs. Wood, for example, costs far less to install than a quartz slab. What are the ongoing expenses for a countertop business?
If you’re fabricating them yourself, you’ll need to pay for specialized workers. That said, small countertop businesses may find it difficult to obtain a consistent client flow. At the end of the day, your business’s profitability will depend on its service quality. Because the homeowner decides on a countertop’s style, materials, and installation needs, services geared towards custom schedules are incredibly valued. They understand home repairs, style needs and safety requirements. While countertops needn’t be made of fine materials, a lot of countertop contractors love the artistic aspects of installation. Countertop business owners must be familiar with granite, marble, and other popular countertop materials. As for actual installation, maintenance, and removal, countertop business workers perform basic maintenance operations.As with any contracting-centric business, a countertop business owner spends most of their time planning finances, sourcing materials, and targeting niche markets. Not only do these customers present your with a better opportunity for profit, they also have the potential to become more comfortable and satisfied with your business; therefore, they are more likely to share their experience and promote your services to others. Individual contractors and countertop business owners make money by installing, removing, and maintaining countertops. Countertops can wear down over time, and it takes professional skill to repair cracks, buffer out scratches, and install customized additions. What is the growth potential for a countertop business?
Again, it isn’t rare to see an individual countertop contractor. If your business grows, scales effectively and can handle mass amounts of material and human resources, it can even become a specialized provider, favored by high-quality home décor lovers. First and foremost, you’ll need to understand the basics of home improvement. You’ll need to secure education which fosters these skills, too. As a starting entrepreneur or small business owner, it’s a good idea to develop interpersonal skills, as well. Before starting a countertop business, you’ll need to acquire a city business license. Next, you’ll need to acquire liability insurance—which will vary depending upon your insurance provider. You’ll need to calculate your rent costs by square footage. If you’re in need of starting revenue, consider working out of a garage. Establishing a legal business entity prevents you from being personally liable if your countertop business is sued. What are some insider tips for jump starting a countertop business?
Installation tactics, in the countertop world, don’t matter much. They’re better off promoting their services via print and in online landing pages. As for retention, prioritize ongoing care, check-ups, and repairs will help your customers return to you. Ideally, a countertop business conducts a couple thousand jobs per year. As a countertop business owner, you’ll need to pay for your materials. A small countertop business owner can still make a lot of money. Yes, this means a successful countertop business can make hundreds of thousands of dollars, yearly, if they’re providing consistent work. There are a lot of countertop businesses out there, and many offer unique styles and competitive pricing.
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- Source – granitecountertopmarketing.com
- Source – psprint.com
- Source – quora.com
- Garage Door Installation and Repair Business – howtostartanllc.com
- Videos – Countertop Marketing | By Jason Folker, Paul Gallagher, Jason Folker, Art Duy, AdinsightPro, Web.com – Premium Services